01 Selected work
Case studies and projects.
The common thread: make the system visible, find the bottleneck, then improve the part that changes the whole.
SEO Manager · 2022—now
Atlan
An AI-first content system built for speed, signal, and scale.
7× ↗SEO Manager · 2018—2022AdNabu
25× organic traffic growth for a B2B SaaS company serving Shopify merchants.
25× traffic ↗12-chapter framework · organic growthutog.blog
12 chapters and 14 tools on why the old SEO playbook broke.
12 chapters · 14 tools ↗Digital Marketing Executive · 2015—2018Colagefriends
Where it started—technical SEO audits and a 530% traffic increase for one client.
530% traffic ↗Independent R&D · in progressMarketing OS
A Marketing OS for technical founders—turning technical depth into a repeatable growth system.
Building in public ↗